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路易斯安那州的考克斯团队努力让学生上网

11-18-2020

路易斯安那州的考克斯团队努力让学生上网

School shutdowns nationwide amid the COVID-19 pandemic have impacted millions of Americans, especially those children and families who lack high-speed internet connectivity in their homes. In states like Louisiana, the digital divide is significantly pronounced and difficult to remedy. 幸运的是, Cox Communications stepped up to help in areas including New Orleans, Baton Rouge and Lafayette Parish with its Connect2Compete broadband adoption program. 爱游戏平台服务提供商(ISP)有很强的竞争力, 在这些区域的现有人员, having forged long-time partnerships with schools and community organizations. 当大流行关闭学校并让学生回家时, the ISP’s regional team knew that more people would now need their services than ever before and mobilized quickly.

With the hospitality industry playing a huge role in Louisiana’s economy, 尤其是在新奥尔良, many people who lost their jobs during lockdown orders found themselves qualifying for government assistance programs and benefits, 包括Connect2Compete网络选项. 除此之外, the state was already facing challenges in the education space prior to the pandemic, with Louisiana schools ranking near the bottom nationwide based on education performance. “There was concern from a school system level that some children just by design wouldn’t have the same opportunities [during the pandemic], 尤其是数字连接,考克斯公共事务经理大卫·达奎因说.

So the Cox team set out to work even more closely with school districts as a result. 在过去六个月里, the Cox team partnered with local schools to identify those students in need of connectivity throughout the region and get them set up with Connect2Compete or other low-cost offerings.

在全国范围内, Cox建立了一个网站,允许管理员安全地登录, 为Connect2Compete提供地址和预批准家庭.

在巴吞鲁日, Cox worked hand-in-hand with the school district’s IT department and a local donor, 每个孩子都是国王基金会, 传播信息并承担Connect2Compete的费用. Qualifying families could receive six months of free service, and then pay a discounted rate of $9.每月95.

在拉法叶, 考克斯与伯恩哈德家族基金会合作, other internet providers and the school district to help ease the burden of the discounted cost. The ISP’s business division also stepped in and worked out an enterprise partnership to address the school district’s specific concerns about content filtering.

但这还不是全部. Cox also worked with area philanthropic groups to purchase Chromebooks to distribute to students in need in the Baton Rouge and Lafayette areas. And given that those communities relied so heavily on the oil and gas industry, 该ISP与埃克森美孚(ExxonMobil)有联系,以帮助为额外的购买提供资金. The oil and gas giant came back with a dollar-for-dollar match of Cox’s donation in Baton Rouge. “我们一起来帮助孩子们,”达奎因说. But in order to identify the students who were most in need of the Chromebooks, Cox knew they needed to bring in a community-embedded organization to find and reach those families. 墙上的项目, which runs a community garden and coding-camp project for youth in the area, became involved after Cox reached out in a quest to distribute the Chromebooks. “发生的事情真的很了不起. We’ve received thank you notes from families; it’s really made an impact,” said D’Aquin. “We’re continuing on working on getting more Chromebooks handed out and establishing similar partnerships.”

Cox had already been working with many community organizations across its footprint through employee volunteer projects that occur year-round, 继续D 'Aquin. The ISP has also established itself in after-school programs nationwide, 包括美国男孩女孩俱乐部, where kids are able to connect to Cox internet as well as access a multitude of digital training resources. All these relationships made forging new partnerships during the pandemic while strengthening current ones very seamless for Cox. 所以当一场全球健康危机出现时, the ISP made the decision to act even more aggressively in terms of media outreach and in seeking out as many new partners—even competitors—as possible to shrink the digital divide. Cox took this approach not just in Louisiana but in multiple states across the country.

“我们在考克斯的最佳位置是强大的爱游戏平台连接, 考克斯公共事务主任莎伦·特鲁希略解释道. “但这真的需要一个村庄, a variety of solutions and multiple providers to serve the K-12 student population in a way that is timely and responsive. 把竞争放在一边, 我们为了整体利益而聚在一起, 这真的是我们为能参与其中而感到自豪的事情.”

考克斯还是全国教育协会和教育高速公路的主要参与者 K-12宽带桥 倡议. 该项目旨在按比例制作类似新奥尔良的模型, Baton Rouge and Lafayette Parish region to help ISPs nationwide connect as many student households as possible to a high-speed broadband connection.

“Our company will continue to be committed to keeping people connected,” said D’Aquin. “We are helping to provide a checklist for school systems in terms of making sure kids have what they need to be successful in school, 不管那所学校是什么样子.”


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